UNTITLAB THE INTROSPECTION
Todd Lamming
Photographer:Maissy Cronin @maisy.cronin
As promised, the topic of the Untitlab brand is now back on the table.
Because there is so much truth and passion to discuss, you cannot write about this in an Instagram post.
2019 saw the establishment of Untitlab in Shanghai thanks to the creative collaboration of Art Director Tian Cai and Creative Director Sans. The modern footwear and accessories brand presently splits its time between Shanghai and its recently added London headquarters. The brand's mission is to create product lines that allow customers to fully express themselves, free from expectations or predetermined gender stereotypes, by offering genderless footwear in a complete range of sizes.
Untitlab has used the platform of the brand to advocate for tolerance, individual freedom, and diversity ever since it made its runway debut at Shanghai Fashion Week. This distinguishes them from other companies in their home market.
Their advertising campaigns and product lines have a solid foundation in compelling narratives that address the psychological and emotional dimensions of acceptance and nonconformity in society.
As members of 1% For The Planet, Untitled views sustainable development as a crucial component of the company's adherence to and ongoing development of lowest-impact practices.
Lewis Walker
Photographer:Maissy Cronin @maisy.cronin
Untitlab's performance concept during London Fashion Week is introspection.
The St. Pancras Paris Church's converted crypt served as the venue for the presentation.
This two-hour show, which was choreographed by Nicolas Tian Cai and features music by Oscar B. Morgan, features a variety of performing styles. The performance, which features Dahc Dermur VIII, Lewis Walker, Zhou Chen, Butterfly Princess, and Todd Lamming, explores the emotional vibrations of human presence through cryptic body movement, vocal experimentation, ambient music with strong bass effects, and samples of industrial and natural environments to create a modern and introspective landscape of presence.
Dahc Dermur VIII
A walking piece of art and figurehead in the London Underground music scene for the last 12 years.
Butterfly Princess
A visual artist, designer, and influencer from Beijing.
Zhou Chen
Originally from China, Zhou is a London-based LGBTQ+ model and creative. Using visual art he communicates powerful messages surrounding culture, gender, and masculinity within his work.
Todd Lamming
A queer contemporary based in London working as an art curator, digital creative and freelance model.
Lewis Walker
A queer, Jewish, trans non-binary artist in London, an ex GB gymnast, British, European and World Champion.
Zhou Chen
Photographer :Maissy Cronin @maisy.cronin